“Big Fish Games is teaming up with gaming startup Boss Fight Entertainment to deepen the definition of casual games. The two companies are teaming up to develop and publish a new game that will introduce casual gamers to a genre that was previously only accessible to niche audiences of hardcore gamers.”

http://venturebeat.com/2014/03/13/big-fish-partners-with-startup-boss-fight-entertainment-to-create-deeper-casual-games/